Condé Nast partnered with LEGO® Adults Welcome to curate the ultimate custom program with dynamic volumes of influence --Vogue, SELF, WIRED, Condé Nast Traveler, and Vanity Fair -- at the intersection of style, culture, and entertainment.

The partnership kicked off with four (4) brand ads in the November issues of Vanity Fair, Vogue, Condé Nast Traveler, and WIRED followed by a SELF press release as well as a Vogue press release announcing the three-episode launch sponsorship of “In VOGUE: The 1990s.” Twenty seven (27) podcast ad creatives were produced and aired across WIRED, CNT, SELF, VOGUE, and then run on all of Condé Nast Podcast Network (including VF, BA, GQ, Pitchfork, and TNY). 

Two (2) LEGO® Sonic logos, accompanied by four LEGO® MOMENTS soundscapes were a part of the First-to-Market smart speaker skill. Concluding with (4) branded content print spread executions in December issues of VF, CNT, WIRED, and Vogue.

Taj Tsonga led the strategy and execution of the Condé Nast x LEGO Adults Welcome campaign