Condé Nast partnered with LEGO® Adults Welcome to create the ultimate custom program featuring influential titles — Vogue, SELF, WIRED, Condé Nast Traveler, and Vanity Fair — at the intersection of style, culture, and entertainment.

The partnership kicked off with four brand ads in the November issues of Vanity Fair, Vogue, Condé Nast Traveler, and WIRED. This was followed by press releases from SELF and Vogue announcing the sponsorship of the three-episode launch of “In VOGUE: The 1990s.” A total of 27 podcast ad creatives were produced and aired across WIRED, Condé Nast Traveler, SELF, and Vogue, and ran on the entire Condé Nast Podcast Network, including Vanity Fair, Bon Appétit, GQ, Pitchfork, and The New Yorker.

Two LEGO® Sonic logos, along with four LEGO® MOMENTS soundscapes, were included as part of a first-to-market smart speaker skill. The campaign concluded with four branded content print spreads in the December issues of Vanity Fair, Condé Nast Traveler, WIRED, and Vogue.

Taj Tsonga led the strategy and execution of the Condé Nast x LEGO Adults Welcome campaign.